CONVERSION TAGS BUILT IN

Turn form completions into ad conversions.

The conversion tracking Google Forms can't do — for search ads and social campaigns.
GA4, Google Ads, Meta Pixel, and GTM can be configured per form. Up to 5 tags per form.

Start free See supported tags

No credit card required · Conversion tags are a Pro feature

機能 Google Forms / typical forms Repoan
GA4 event firing
Google Ads conversion tag
Meta (Facebook / Instagram) Pixel
Google Tag Manager (GTM)
TikTok / X / Reddit Pixel via GTM
Multiple tags per form Up to 5
Auto-fires the right event name per platform
Redirect to your own thank-you page
Search-ad CPA calculation Not possible Possible

Search and social ad conversions, measured per form.

The conversions Google Forms can't fire are one configuration away on Repoan.

GA4 / Google Ads

Just enter the GA4 Measurement ID and the Google Ads Conversion ID/Label. Form completion fires the event automatically and conversions land in your ad reports.

Pro

Meta Pixel

Conversion tracking for Facebook and Instagram ads. Configure the Pixel ID and event name and "Lead" or "Purchase" conversions appear in Meta Ads Manager.

Pro

Google Tag Manager (GTM)

Fire arbitrary tags through your GTM container. The general-purpose hookup point for TikTok Pixel, X (Twitter) Pixel, Reddit Pixel, and any platform you want to route via tag manager.

Pro

Up to 5 tags per form

Multiple conversion tags can fire from the same form in parallel. Run GA4 + Google Ads + Meta Pixel + GTM together and compare CPA / ROAS by platform.

Up to 5

Built-in ID-format validation

Measurement ID, Conversion ID, Pixel ID — each platform's format (`G-`, `AW-`, etc.) is validated by regex. Bad values get rejected before they cause silent measurement gaps.

Built in

Redirect to your own thank-you page

On submit, redirect to any URL on your own domain (your existing thank-you page). Existing conversion pixels and GTM containers on that page just keep working — no need to duplicate the measurement implementation.

Pro

Server-side fallback record

Form completions are also recorded server-side. If client-side firing is blocked by an ad blocker, you can pair Repoan with server-side conversion tracking (GA4 Measurement Protocol) for full coverage (custom integration).

Reliable

Use cases for ad-conversion measurement.

Search-ad inquiry conversion

Treat inquiry-form submissions from Google Ads as conversions. Direct input for CPA calculation and Smart Bidding optimization.

Meta ads lead capture

Measure form submissions from Facebook / Instagram ads with Meta Pixel. Powers conversion optimization and Lookalike Audience creation.

TikTok / X ads via GTM

Fire TikTok Pixel and X (Twitter) Pixel through GTM for short-video and microblog campaigns. The same form drives multi-platform conversion measurement.

E-commerce / SaaS asset downloads & trials

Track resource-download and free-trial form completions as "micro-conversions." The funnel data you need before final purchase.

Real estate / showroom visits

Measure ad-driven visit bookings and compute CPA by channel. Use it as the input for ad-budget allocation decisions.

Custom GTM-routed measurement

Pinterest, Reddit, LinkedIn — any platform Repoan doesn't natively support can flow through GTM.

Three steps to turn on ad-conversion tracking.

1

Get the tag IDs

GA4 Measurement ID, Google Ads Conversion ID/Label, Meta Pixel ID — pull these from each platform's admin console.

2

Configure in form editor

In the form editor's "Conversion tags" section, pick a platform and enter the ID. Up to 5 tags per form.

3

Fires automatically on submit

When the respondent completes the form, every configured tag fires automatically. Conversions appear in the ad consoles.

Frequently Asked Questions

Are there technical constraints like CSP to worry about?

Repoan's internal Content Security Policy already allows the major conversion tags (GA4, Google Ads, Meta Pixel, GTM) so they work without extra configuration. Tag-loading errors and blocks are recorded server-side for easier debugging.

How does this work with Cookie consent management (CMP)?

Conditional firing only after consent can be implemented by adding a CMP script to the form's public URL. This is the common pattern for GDPR / ePrivacy compliance and similar consent-required regulations. We can guide implementation during onboarding.

Can I compare multiple ad platforms with the same form?

Yes. With up to 5 tags per form, you can measure inflows on GA4, Google Ads, Meta, and others at once. The setup is built for cross-platform CPA comparison and ROAS analysis.

Which event names get fired?

Each platform receives the event name idiomatic to that platform. GA4: `conversion` (event_category=`form_submit`). Google Ads: `conversion` (mapped to your Conversion ID/Label). Meta Pixel: `Lead`. GTM: a `dataLayer` push. Ad consoles recognize them as "Lead" or "Inquiry" directly.

What about ad blockers?

Client-side firing is subject to ad blockers. Repoan also records form-completion data server-side, so for full coverage you can pair client-side tags with server-side measurement (GA4 Measurement Protocol via webhook). Custom implementation is possible.

Can I use the existing thank-you page on my own site for measurement?

Yes. There is a built-in option to redirect to any URL on submit. If your thank-you page already has GA4, Google Ads, Meta Pixel, or other conversion tags, no need to reconfigure inside Repoan. It's not exclusive with the Repoan-side tags — pick whichever pattern is easier to operate.

Is this available on the free plan?

Conversion tags are a Pro feature. Pro is $18 / month with a 5-day free trial (credit card required to start). All Pro features are unlocked during the trial.

Capture ad conversions from your forms.

The CPA / ROAS you couldn't measure with Google Forms — Repoan captures it correctly, per form.

Start free

No credit card required · Conversion tags are a Pro feature