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Market research

New product concept test

Interest, purchase intent, and price sensitivity for a product concept. Generates evidence to support launch decisions.

Questions8 questions Use caseConcept tests before new-product development; market research before a rebrand
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Question preview

Question 1 Required

How interested are you in this concept?

5-point scale
Not interestedVery interested
Question 2 Required

How much do you need a product like this?

5-point scale
Do not need itStrongly need it
Question 3 Required

Would you buy it at the suggested price?

Single choice
DefinitelyDependsUnsureProbably notNo
Question 4 Required

What price range feels reasonable?

Dropdown
Under $10$10–30$30–50$50–100$100–300Over $300
Question 5 Optional

What appeals to you about this product?

Long text
Question 6 Optional

What concerns you or could be improved?

Long text
Question 7 Optional

In what situations would you use it? (Select all that apply)

Multiple choice
Everyday useSpecial occasionsAs a giftFor workFor familyCannot picture yet
Question 8 Required

Have you bought similar products before?

Single choice
OftenSometimesBought once beforeNever

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